Sevenbro7hers

Seven Bro7hers are a company who brew beer in Salford, Manchester. They have a Tap Room at their brewery and two beer houses within the city. Their brand is very eye-catching with colourful labels and the creative use of the number seven, especially on their cans. However their social media is heavily influenced by photography, with little animation to be seen. I decided to create a 3D piece which represented the brand and their core range products. I felt that it needed to be creative with the number seven, leaving people eager to know more about the brand.

I created the cans from physical samples and mirrored the label artwork as close as possible. I 3D modelled a slot machine and incorporated the flat artwork of the number 7 into 3D for the slot machine icons. I then used the geometric physics of Blender to simulate the cans dropping into shot and also the bubbles inside the pint of beer.