Café del Mar
I teamed up with Creative Spark to re-create the Gin and Vodka bottle by Essential Drinks, being launched by the iconic Café del Mar in Ibiza. The brief was to create the bottles which visually and emotionally captured the heart and soul of Ibiza.
It was agreed that the bottle label was an essential feature for this campaign. Capturing the different textures such as the gold foil sunset needed to stand out with a glistening effect. All of this was vital to heighten the realistic 3D desire.
To emphasise the mood and realism, the light had to be right. Everything from the shadows from the palm trees in the background, the light being cast from the blue
bottle and the speckle of gold flickering from the foil. It all had to be included for this unique setting.
With a sunset being an integral part of the label, it seemed like the best option to use as a theme. However it quickly came apparent that existing drink campaigns had already used this idea. To avoid cliché it was decided to hone in on the unique features of the world famous venue and the island of Ibiza, to bring the brand and bottle design to life in a way that was exclusive to Café del Mar.
Further to the sunset theme, it was decided to create a scene which would be similar to the sea view at Café del Mar Ibiza venue. Experimenting with the sunset colours and how the lighting affected the bottle created a beautiful scene. The shadows from the canopy, the light refraction through the bottle, the ripples in the sea all helped to enhance the realism.
