CurrentBody - Face Mask
CurrentBody are a beauty tech company, offering a wide range of skincare tools, from LED masks and light therapy devices to facial toning tools and more. They have a variety of solutions to address different beauty and skin concerns. CurrentBody required a 3D campaign animation to showcase their new LED mask.
With a hard deadline of 2 weeks there was a thorough plan of action covering general information, white card, lighting and final rendering. During this process, there were many discussions between the client and Creative Spark who produced the storyboard. This was vital to understand the product, the brief and animation and for delivery of the project in such a short timescale.
Creating the inside face of the mask and illuminating led's, was particularly critical. Currentbody supplied samples and images of the product to assist with this process and to more closely define the colour temperature and hue of the led's and the texture of the mask itself. A transparent plastic sheet protected the led's and created interesting reflections and refractions of the emitted light, which I have tried to reproduce.
To make the scenes more eye-catching and interesting there was a lot of focus on animation and scene transitions. Each scene flows from one to the other with a fast - slow - fast speed ramp that keeps the viewer more engaged but also makes the scenes feel connected. Instead of cutting to each scene, more creative solutions were made, for example the camera zooming into an LED with the the following scene transitioning from this point.