The Splash Lab
The Splash Lab design and produce commercial washroom products and modular bathroom systems. They commissioned Matchbox to create a realistic 3D animation for their top-selling range of basins, The Monolith.
The balance between practicality and the clean lines of the product design were key to the requirements of this 3D project. This was reflected in the storyboard, nothing fancy, just clean, slick and professional. Instead of showing each model scene by scene, it was decided that the morphing of each basin was a lot more eye-catching in demonstrating how particular basins are related in some way. To illustrate the functionality of the basin design, simple cross-sectional scenes were created. The elegant and simple animation also clearly demonstrates the ease of installation of the Monolith range.
The Look scene shows the vast options of colours and textures available, to suit a vast array of rooms and mood design features. Moving the camera seamlessly throughout the animation helped to demonstrate the endless versatility and slick design of the Monolith.
Numerous visits to The Splash Lab premises, and close inspection of the Monolith, were key to appreciating the finer details of the smooth porcelain like surfaces, clean lines and unique textures and colours of the basins. Many additional meetings consisted of mood boards, enhancing scenes, and finishing touches.
Overall, working with The Splash Lab was a rewarding and constructive experience which, I believe, is reflected in the final output.
Recently The Splash Lab have been very focused on helping customers visually understand how their products are installed as there are many with unique steps to fitting and wiring up. Each section needed to be easily understood to avoid over complicating.